Case Study

"IMC’s solution was so successful Alliance Atlantis was able to take a cost of doing business and turn it into a new revenue stream"

~ Tim Lambertus
Director, Operations & Technology

Alliance Atlantis

Alliance Atlantis - Digital Asset Management

Challenge

 

Reduce the turnaround time required to deliver digital assets to partners and advertisers while maintaining asset security.

Solution

A bespoke online DAM (Digital Asset Management) System that combined partner and advertiser access and validation, secure asset preview and automated description, as well as accounting integration and digital asset delivery.

Results
  • The right digital assets were delivered to the rights partners and advertisers the first time

  • The time required from asset selection to file transfer was cut by a third

  • Alliance Atlantis support staff were cut by more than half. Software support and maintenance costs were cut in half

The best new systems don’t work if they’re not accepted by the people who are expected to use them.

 

Understanding your people, what motivates them, and how they will adapt and adopt is critical. 

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