Case Study

"They came in with Rogers and amazed us with how they could add value to our planned WiFi offering. We were able to roll out a solution in record time, but most importantly, we were able to support it across our multiple sites."

RIOCAN - Digital tools for the changing face of retail

Challenge

Develop Mobile Applications and Websites that allow its retail shopping centres to communicate their individual and unique cultures while motivating shoppers with offers, promos and job opportunities.

 
Solution

Using location based technology, IMC developed a customizable Content Management System (CMS) that allowed for unique site branding by property and updated both mobile and web sites simultaneously. The CMS enables Mall Managers and tenants to update relevant sections with unique and targeted offers, promotions and communications that make the shopping experience richer.

Results
  • Tenant involvement and shopper participation has doubled since inception. Based on feedback from both these groups, location based services have been fast tracked.

The best new systems don’t work if they’re not accepted by the people who are expected to use them.

 

Understanding your people, what motivates them, and how they will adapt and adopt is critical. 

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