IMC uses Psychology to Evaluate, Design and Deploy Software Systems
At IMC, we have an innovative new approach to developing the software systems that run modern organizations. We have created a unique process, found at the intersection of Technology and Psychology, to design systems that people love to use. These new systems also reflect organisational goals, since at their core they are the enabling technologies used by employees to get their jobs done.
Today’s workers rely on IT systems at every point in their day. These systems are designed using traditional IT Frameworks, and most corporate systems are not well accepted, or properly leveraged, by their end users. In order to achieve organizational goals, “Requirements” must not just include “What the system needs to do” and but also encompass “How will it be adopted” and “Why should the user spend the time to learn it?”
Great User Experience is not the Solution, it is just an element of it. The true solution is understanding User Psychology, and what will drive adoption and acceptance – we’ve called this Engagement Dynamics since 1994.