There is a lifecycle to all of our projects, that start with a deep understanding of the psychology behind a brand, it's product or service and its customers or Users. It ends with software that is made accessible to Users without requiring an instruction manual - there are no shortcuts. Systems must work hand in hand with humans and meet or exceed expectations.
IMC shines because it takes User Psychology and Persuasive Design into account as both part of the design and deployment processes, guaranteeing the solution you paid for yields the result you expect.
IMC is at the convergence of the modern web, Artificial Intelligence and human psychology.
At IMC, we design websites, mobile apps, intranet portals or AI based processes for your Users to achieve the desired result for themselves and your company. Desired results are designed in, what we call, persuasive design, which centers around getting Users to the expected endpoint.
The Modern Web
Today's web technologies are ever evolving, bringing with it the promise of a seamless Internet. IMC uses the latest and most important tools of device-agnostic web and app development, emphasizing best practices, techniques and principles, that easily transcend individual browser quirks and stay relevant.
We look at AI differently. We think of how it can invisibly empower Users to do things faster, more accurately, more effectively. Search features, product recommendation, profile recognition are just some of the services that AI can assit with in the background without the User even knowing.
We’ve done pioneering work in the fields of Financial, Healthcare, Retail, Logistics, Manufacturing and Marketing, designing the approaches, processes, methodologies and messages needed to enable an organization to embrace new tools and derive maximum benefit from them.
We don’t just stop here, we actually START here – when we design new systems, we contemplate how they will be rolled out, sold-in, and adopted because if these thoughts are not part of the design from square one, then it is always more challenging to get the new systems accepted by their intended Users and your organization's goals actually met.
IMC has worked with IBM since the launch of Watson. IMC is IBM's lead development partner for Watson solutions in the Enterprise space. Additionally, IBM and IMC are working on specific enhancements to IBM products to support more robust cognitive computing approaches within the existing software.
IMC is a Microsoft Partner Network Member holding Gold Status in the Application Development and Cloud Platform categories. As a Cloud Solutions Provider IMC can plan, design, deploy, and manage Azure cloud based solutions for customers of all sizes.
IMC is Rogers' Strategic System Integration Partner. IMC works with Rogers to build software solutions that integrate Rogers' products into their clients' systems. We do everything from designing new systems using Rogers' products to leveraging the capabilities of Rogers' amazing products so they provide deep value to their clients.