At IMC we feel that building the perfect mousetrap is only a small piece of a larger endeavour. If people don't know how to use - or want to use - the mousetrap then the fact it does a great job is eclipsed because nobody will use it.
We feel that there is a lifecycle to all projects, they start with deep understanding and end with internal promotion - there is no shortcut. Systems must work hand in hand with culture or they are destined to fail. IMC shines because it takes culture into account as both part of the design and deployment processes, guaranteeing the solution you paid for yields the result you expect.
Understand the Status Quo
Research! IMC specializes in research, not simply the “ask users about what they want” or “show them some mock-ups and get a reaction” but the deep, thorough Anthropological work that delves into your Organization’s Culture, Habits, Perceptions, as well as the Analogies that drive Understanding.
Design the Algorithms
The existing paradigms for the development of new systems are deeply flawed. Companies tend to develop new systems thinking about incremental improvement, but fail to consider how the new systems will actually augment the humans who will use them. Using today’s advancements in Artificial Intelligence, and the Psychology of Human Perception, we can develop systems that truly augment peoples’ ability to understand and better process data so they are empowered to work smarter and better. This is Innovation, not improvement!
Build Acceptance of the New System
New systems, no matter how great, are useless unless they work in Human Terms. Often, companies will reach out to us after they’ve implemented a new system that simply isn’t delivering on its promise. IMC has specific expertise in analysing the “why’s” of adoption, and the Organizational Behaviour behind the pathways to adoption and implementation of new business processes.
We’ve done pioneering work in the fields of Financial, Healthcare, Retail, Logistics, Manufacturing and Marketing, designing the approaches, processes, methodologies and messages needed to enable an organization to embrace new tools and derive maximum benefit from them.
We don’t just stop here, we actually START here – when we design new systems, we contemplate how they will be rolled out, sold-in, and adopted because if those thoughts are not part of the design from square one, then it is always more challenging to get the new systems accepted.
IMC has worked with IBM since the launch of Watson. IMC is IBM's lead development partner for Watson solutions in the Enterprise space. Additionally, IBM and IMC are working on specific enhancements to IBM products to support more robust cognitive computing approaches within the existing software.
IMC is a Microsoft Partner Network Member holding Gold Status in the Application Development and Cloud Platform categories. As a Cloud Solutions Provider IMC can plan, design, deploy, and manage Azure cloud based solutions for customers of all sizes.
IMC is Rogers' Strategic System Integration Partner. IMC works with Rogers to build software solutions that integrate Rogers' products into their clients' systems. We do everything from designing new systems using Rogers' products to leveraging the capabilities of Rogers' amazing products so they provide deep value to their clients.