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Design Principals

Tailored content, preferences, and features enhance engagement and user satisfaction.

Where The Web, AI
& Psychology Meet

A company logo in the top left is a proven UX best practice that helps improve user experience

Bringing Psychology & AI

to eCommerce, Banking &

Self-Regulating Professions  

Captivate users with compelling headlines, visuals, and clear Calls To Action in the first section

Placing the main menu here is a proven UX best practice that creates a strong visual hierarchy reducing the time accessing the menu.

Web design, like print, places important info "above the fold" for instant visibility.


Content separators aid organization, reducing cognitive load, improving user experience.

We Are Decision Makers

At IMC we think of websites as Decision Support Systems. 

​We determine how users interact with your website, portal or software to generate the results your company and its users expect.  We design systems that tap into human heuristics making your platform simple for users to understand and easy use.

Drive conversions, engagement, and guides user behavior effectively.


At the intersection of Psychology and Technology

At IMC, we have an innovative approach to developing software systems for modern organizations. By intersecting technology and psychology to create value for users and employees at every touchpoint, we achieve successful,  human-centric,  business transformation.

IMC helps businesses adapt lifecycle transformations creating personalized communications, demand-driven commerce and automated customer service.

Working with you, and our ecosystem of partners, IMC applies business design, industry expertise, automation and AI across your platforms, your workflows and your business.

Building recognition, trust and loyalty through brand consistency.

IMC CEO, Stuart Sherman, giving a presentation.

Knowledge influences others, guiding decisions and fostering confidence.

"Less than 20% of office workers properly leverage the features in Microsoft Office* – sadly most other company systems aren't designed to exceed this standard"

Stuart Sherman, Founder, IMC

* SoftWatch April 2014

3rd Global AI Annual Awards, award winners badge

Boost credibility and recognition. Showcase excellence and influence user perception.



Here, our CEO provides a little more detail about our approach and why we think it contributes to the  design of systems for the modern web, in exciting and important ways.

Articles enhance credibility, provide valuable info, and improve SEO, attracting users


Contact Us

Success! Message received.

Footers add navigation, contact info, and trust signals, meeting user expectations.

IMC Business Architecture
2001 Sheppard East, Suite 202 Toronto, ON M2J 4Z8 Canada

Highlight the benefits of simplicity in various contexts.

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