Understanding the Status Quo
Research! IMC specializes in research, not simply the “ask users about what they want” or “show them some mock-ups and get a reaction” but the deep, thorough Anthropological work that delves into your Organization’s Culture, Habits, Perceptions, as well as the Analogies that drive Understanding. From that Research a deeper understanding is reached, and then new AI based systems can be developed.
Design the Algorithms
The existing paradigms for the development of new systems are deeply flawed. Companies tend to develop new systems thinking about incremental improvement, but fail to consider how the new systems will actually augment the humans who will use them.
At IMC, we start by looking at WHAT aspects of human understanding the new systems can augment, and work backwards to determine HOW they will do it.
Building Acceptance of the New System
New systems, no matter how great, are useless unless they work in Human Terms. Often, companies will reach out to us after they’ve implemented a new system that simply isn’t delivering on its promise. IMC has specific expertise in analysing the “why’s” of adoption, and the Organizational Behaviour behind the pathways to adoption and implementation of new business processes.