Where The Web, AI
& Psychology Meet
Bringing Psychology & AI
to eCommerce, Banking &
Contact Us belongs here because this is where people expect it to be!
We Are Decision Makers
At IMC we think of websites as Decision Support Systems.
We determine how users interact with your website, portal or software to generate the results your company and its users expect. We design systems that tap into human heuristics making your platform simple for users to understand and easy use.
At the intersection of Psychology and Technology
At IMC, we have an innovative approach to developing software systems for modern organizations. By intersecting technology and psychology to create value for users and employees at every touchpoint, we achieve successful, human-centric, business transformation.
IMC helps businesses adapt lifecycle transformations creating personalized communications, demand-driven commerce and automated customer service.
Working with you, and our ecosystem of partners, IMC applies business design, industry expertise, automation and AI across your platforms, your workflows and your business.
Here, our CEO provides a little more detail about our approach and why we think it contributes to the design of systems for the modern web, in exciting and important ways.
IMC Business Architecture
2001 Sheppard East, Suite 200Toronto, ONM2J 4Z8 Canada
This area is called "the fold". XX% of all users don't scroll down, so messages need to be above the fold and very enticing to get people to scroll